Zajímavé články z internetu

[vyshi]

s Abrahámem (který zamítl start českého jezdce na divokou kartu ve VC Brna - rozuměj- na jeho GP)

o co slo?

[Karbonyl]

Ce všechno se dá koupit ve Zlíně )

http://www.sauto.cz/osobni/detail/lancia/delta/14152376?goFrom=list
http://www.sauto.cz/osobni/detail/lancia/delta/14115672?goFrom=list

[vašek]

V pondělí jedu pro to..............

[atomrally]

http://www.autorevue.cz/ford-rs200-1984 ... mutny-osud

[atomrally]

http://stores.ebay.at/baumschlagerrally ... 513&_pgn=1

[vyshi]

letos to vypada, ze v F1 to bude poradna bitva č*raků... tim vsak nemyslim jezdce, ale to, ze vetsina tymu predvedla na nosech svych monopostu prapodivne patvary falickeho tvaru...
http://www.autosport.com/gallery/index.php/id/3191

[atomrally]

http://www.denik.cz/z_domova/v-uherskem ... -7mzu.html

[atomrally]

http://sport.aktualne.cz/enge-zavodeni- ... 590604f2e/

[PLuto]

http://www.irallylive.com/ir_news.htm?00006537

Can rally learn from rallycross?

Amid the rumblings of seeming discontent in the WRC, with the TV standoff between the teams and promoter at Rally de Portugal and high-level talks in Germany yesterday, it's interesting to compare and contrast the promotional styles of WRC with its upstart rival, World Rallycross.

The new World RX championship has come from nowhere, taking the old European Rallycross Championship and turning it into the FIA's newest pride and joy, World RX. IMG, one of the world's biggest promotional and management agencies, has the promotional rights, with an experienced motorsport man, Martin Anayi, as Managing Director. The 2014 FIA World Rallycross Championship starts next week with World RX of Portugal in Montalegre: this week it held a special Media Day at the Franciacorta International Circuit in Brescia, Italy.

It's not the moment to try to compare rally and rallycross: that would require a whole series of articles, but the presentation to the world is very different. World RX has embraced PR and communication with an in-your-face, here-right-now style. It shrieks to be noticed. It has a busy logo, a highly-experienced motorsport PR agency, white on black releases that shout at the reader in the email inbox, a co-ordinated release of stories with teams and an urgent reading style, plenty of quotes and plenty of images. There are plenty of Tweets too, from the series, the drivers, teams, the PR people and Anayi himself. The whole approach suggests there's a new kid on the block, and you better wake up - right now.

The releases remind you again and again of the star driver names involved, and give sharp quotes about their intentions, raising expectations. Here's Petter Solberg: “I really want to win. There are a lot of good drivers this year but I will fight, don’t you worry! Last year we were not quite ready but we really treated it as more of a test. This year, we will fight for the Championship title.” And Pontus Tidemand: “It feels really good to be with EKS, a team with a real ambition to win. There is a lot of experience in the team and it's made up of members who love to compete – I can’t wait for the year ahead!” Tidemand incidentally described as the "former Junior World Rally Champion", subliminally suggesting he's joined some form of driver drain to World RX. The videos are full of major brand logos - Ford, VW, Monster, Cooper Tires are all there.

The "FIA World Rallycross Media Office" issues releases all the time: news on TV deals across the globe - 816 million homes the latest claim - sponsor tie-ups with drivers, Q&As with personalities, even commentators. The releases and Internet stories are full of "Can't Wait!" "Want!" and "Win!": building anticipation.

It may seem a lot of froth and bubble, but it's a shiny new breed of motorsport in rally's own backyard, and this driving, insistent sell might well be what the senior sport needs. Bernie Ecclestone has talked up his sport for years: World RX is now doing the same.

Is this what WRC is missing?

[Karbonyl]

A když už jsme u toho rallycrossu, do nového MS přestupuje také Ramona Karlsson, která pojede pěkně patriotsky se Saabem 9-3 od Pera Eklunda. S druhým autem pojede Henning Solberg.