Novinky v MS 2025

Re: Novinky v MS 2025

Příspěvekod PLuto » čtv 31.07.2025 13:15

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Re: Novinky v MS 2025

Příspěvekod PLuto » čtv 31.07.2025 13:15

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Re: Novinky v MS 2025

Příspěvekod PLuto » sob 30.08.2025 22:07

OPINION WRC tender exposes tension between growth ambitions and authenticity
By Steve Jones
The FIAs move to tender WRCs commercial rights shines a spotlight on the sports delicate balance between expansion and tradition Analysts say the new rights holder will need to marry digital monetisation and newmarket growth with safeguards to preserve rallyings endurance heritage and competitive integrity
Rallying UK looks past last weeks headlines to consider the wider implications for the future of WRC

The World Rally Championship is entering a pivotal phase The Federation Internationale de lAutomobile FIA confirmed last week that it will launch a tender to appoint a new commercial rights holder working with incumbent promoter WRC Promoter GmbH owned by Red Bull and KW25 and advised by JP Morgan
The move formalises a process long anticipated in the paddock For over a year rumours of a sale have swirled with valuations mooted around 500m Red Bull and KW25 who have steered the WRCs media sponsorship and event commercialisation since 2013 are now preparing to step aside setting up what could be the sports most consequential reshaping in a generation
A sport with momentum
The FIA points to robust metrics a cumulative global TV audience of 13bn in 2024 four million spectators across 13 rounds and a demographic skewing heavily towards 1834yearolds New host nations such as Paraguay later this month signal fresh markets eager to embrace rallying FIA President Mohammed Ben Sulayem hailed the moment as a chance to take the championship to the next level preserve its proud heritage and grow its global reach for generations of fans to come
Deputy President for Sport Malcolm Wilson described the tender as an opportunity for a new enterprise to take the Championship into its next chapter with renewed energy and investment
What bidders will actually acquire
Behind the rhetoric seasoned analysts describe the rights package as a longdated concession spanning global media rights sponsorship inventory digital directtoconsumer services and event presentation standards Likely inclusions range from control of an OTT platform and hostcity sales frameworks to exploitation of data telemetry and gaming rights While technical regulations remain under FIA control the promoter has latitude to shape formats and calendars around broadcast priorities
For bidders this implies a rare blend heritagerich sporting IP and undermonetised global reach Private equitybacked sports platforms integrated media groups live events operators and even sovereign capital could be contenders Yet the 500m reference point deserves scrutiny Rallyings cumulative audience figures disguise modest averageminute consumption and monetisation will depend heavily on converting casual viewers into subscribers and longterm fans
Growth vectors and tradeoffs
The business model of the next promoter will hinge on three levers
Calendar economics Expect a tilt towards the Americas and Asia where host fees and timezone reach justify expansion For teams that means higher travel costs and logistical complexity
Media packaging A hybrid strategy combining freetoair highlight windows for reach with a premium subscription tier for revenue Enhanced shoulder content nearlive highlights and influencer partnerships will target younger demographics
Product design Shorter itineraries clearer broadcast windows richer stage analytics and curated superspecials designed to appeal to broadcasters without diluting rallyings core identity
Commercial depth is also in play Analysts expect sponsorship tiers anchored in sustainability mobility technology and consumer electronics underpinned by dataled valuation rather than traditional logoheavy activation
Risks flagged by analysts
Despite the optimism a series of contrarian warnings highlight the complexity of the handover Rallyings endurance DNA risks dilution if itineraries are overly compressed Red Bulls withdrawal may strip the series of a marketing halo that has boosted sponsor engagement and content creation A techled buyer could prioritise subscription growth at the expense of reach just as manufacturers demand broader exposure to justify investment
Moreover if the current promoters agreement with the FIA still runs for several years transition frictions and dualtrack governance may slow delivery of reforms
Stakeholders in flux
For manufacturers a sharper narrative around global reach and youthful audiences could strengthen the ROI case for factory entries though their boardlevel commitment depends as much on regulatory clarity as on media rights Teams face potential cost inflation if the calendar stretches longhaul while privateers risk being squeezed out if centralisation narrows local entry points
Event organisers will encounter more standardised sales frameworks rotating host slots weighted towards governments willing to pay for placebranding Fans stand to gain clearer live coverage richer digital tools and wider geographic access but also possibly higher paywalls to follow the full product
Governance imperatives
Analysts who have spoken to Rallying UK argue the FIA must impose clear guardrails These include mandated freetoair exposure by market measurable targets for subscriber growth and engagement investment covenants for production and data innovation and costcontrol measures to prevent calendar drift Success they argue should be tracked through hard metrics subscriber churn Average Revenue Per User ARPU sponsor renewals manufacturer participation and fan satisfaction
Incremental not revolutionary
The prevailing professional view is pragmatic a new rights holder with patient capital digital competence and broadcast craft can gradually compound value by improving discoverability live storytelling and yield per fan The upside is real but incremental Overfinancialisation excessive reliance on paywalls or an overextension into costly longhaul events could undo gains
WRC now sits at a commercial crossroads The FIAs tender process will test whether the sport can professionalise its media product and deepen global reach without eroding the authenticity that has defined rallying for half a century
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Re: Novinky v MS 2025

Příspěvekod PLuto » stř 17.09.2025 19:16

Víceméně potvrzeno, že Lancia nahradí ve WRC2 Citroën.

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Re: Novinky v MS 2025

Příspěvekod PLuto » úte 23.09.2025 17:10

Tak Sardínie příští rok ještě jednou a naposledy v MS, pak se přesouvá do ME - http://www.autosport.cz/clanek.php?cl=23988
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Re: Novinky v MS 2025

Příspěvekod PLuto » čtv 09.10.2025 11:42

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Re: Novinky v MS 2025

Příspěvekod PLuto » úte 14.10.2025 11:16

Novým členem týmu Hyundai se stává Andrew Wheatley - https://dirtfish.com/rally/wrc/wheatley ... -director/
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